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Saturday, October 18, 2008

Career as a Copy Writer

Today you'll actually find that careers in copywriting are very exciting and the business is booming as well. Due to the rise of the internet, you'll find that the market for this type of writer is ever growing. There are many businesses that now go to the internet to find great copywriters and more and more people are opening online businesses and need good employees that can write top notch copy for them as well. This is definitely a great career to get involved in right now, and if you are interested in getting involved with a career as a copy writer, this is definitely the time to get started. Of course you'll probably want to know a bit more about this career, so let's take a closer look.

First of all, you may be wondering what exactly copywriting is all about. Well, essentially this type of a job includes a writer that takes words and uses them in order to promote a business, a specific idea, or even a person. While you'll find that "copy" refers to different types of writing, you'll actually find that usually when you are referring to copy that is written by a copywriter, it is dealing with promotional writing. So, usually you'll find that this type of text is supposed to be either promotional or of a marketing style and the main goal is to persuade the person reading to take an action. On a daily basis usually this job includes being given ideas that must be turned into hard copy. Some of the writing that this job may entail includes internet content, white papers, scripts, commercials, emails, ads, postcards, brochures, press releases, sales letters, and more.

Another question you may have is where copywriters actually work. Well, usually they are a part of a creative team. Some of the employers that hire them can include web developers, advertising departments of large companies, magazines, ad agencies, big stores, broadcasting providers, newspapers, public relations firms, and others who need this type of service. The role of the copy writer is to come up with the textual content that is needed for the client. You'll also find that this career is very close to the career of technical writers as well.

Do you need a special education to have a career as a copy writer? Well, actually the answer is no. While many people in the business do have an education in writing or journalism, there are actually many who do not. In fact, you'll actually find that it's fairly easy to get into the field even without any education in writing. Of course taking some writing courses is definitely a wonderful idea if you want a head start. However, some of the best copywriters out there today got started by just writing and marketing their copy, which later led to some great jobs.

Of course the topic of pay is another topic that you are probably very interested in. How much money can a copywriter make? Well, that depends on a variety of different things. Experience is one important factor that really matters when you are trying to figure out how much you can make. If you are new as a copywriter, you'll find that usually the yearly salary is going to be about $40,000 a year or so if you are working for a company. However, those with more experience can make closer to $60,000 to $70,000 when employed with good companies. Of course if you are working as a freelance copywriter, then you'll find that the salary will be a bit different. If you're working for yourself, you often get paid by the job or by the page. Often you'll find that $15 per page is an average idea of what you can make. However, if you are going by the project, then the amount you can make can vary, depending on your skills, the company hiring you, and even the part of the country that you live in.

Many people find that working in the career of copywriting is definitely a rewarding career, but of course it has it's pros and cons, just like any job. Some may think it's an easy way to make money, but it requires excellent writing skills and dedication as well. So, if you are interested in writing, a career as a copy writer is definitely one that you may want to give more consideration.

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Wednesday, October 8, 2008

Content Developer

There are many of people who have positions as content developers, sometimes without even being aware of it. Content developer is a description which can be taken to cover a very wide range of writing work. This is a career which is almost entirely focused on communication through the written word and is something which has crossovers with many career paths - journalism, marketing and advertising and more.

Many of those employed as content developers do so as a part of their job duties where they are tasked to create content for company websites, newsletters and/or other publications. Depending on your educational and professional background, as well as your general temperament, this can be a very rewarding line of work. If you have an interest in writing as a career path, then being a content developer may be an ideal position for you.

A lot of people who do this sort of work are self employed and do their content development work on a freelance basis (in the interests of full disclosure, this author is one such content developer). Being self employed in this sort of work can be a very personally and financially rewarding thing. Being self employed as a content developer allows you to engage in a variety of different work, which helps you to hone your writing skills on many different projects. Having this kind of variety prevents the sort of burnout often seen in office work and this variation makes your professional life interesting - you can actually look forward to beginning work each day. Of course, there are some downsides, since you must essentially create your own job description and find and secure work, It takes discipline and a dedication to your craft in order to be successful - but for many, this is a viable profession.

When you are self employed as a content developer, your daily routine will vary so much that there is no real "typical work day" to speak of. Getting back to those who are engaged in content development for one particular company, a typical workday may be something like this. More than likely, you will be dealing with a regular production/publication schedule in this case, perhaps even daily (in the case of blogs and websites, which are becoming increasingly common as a vehicle for corporate communications).

You will come into the office and generally begin your day be catching up on email and then scanning the industry journals and newspapers for new developments which are relevant to the industry you are employed in – content developers may be employed in any industry. You will identify news and information which should be incorporated into your content and if you are working on a website or blog posts, then the next step will be to draft the day's update or post. This will then go through a process of rewriting, editing and proofreading; the work of proofreading and/or editing may be done by someone else, particularly if you are employed at a larger company. Following this, you will rework your draft into a final form and it will be proofread once more to catch typos and grammatical errors. Then your content will be ready to post on the web.

If you are working on a hard copy publication, the process will be similar. However, since there will generally be more lead time given to produce this sort of content, you will also spend a part of your day on research. A content developer needs not only writing skills, but also analytical skills and a strong set of communication skills in order to get the information needed to craft the content they are working on. A journalism background is very helpful in this career for this reason.

If you are interested in this sort of work, you may be curious as to what sort of compensation is offered. This depends greatly on your level of experience and the industry in which you are employed. Those who are self employed in this field essentially have the freedom to dictate their own salary, depending on their skills and their willingness to put in the necessary time to secure projects. For those employed by a company, salaries can range anywhere from $30,000 from entry level positions, typically working on web content all the way to nearly $100,000 in certain industries where extensive specialized knowledge is required, especially in the creation of medical and technological content.

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